Meta has officially launched a new AI-powered video feed called Vibes, offering users endless short-form, AI-generated videos that can be created, remixed, and shared across Meta platforms. This update represents the company’s biggest push yet into generative media and could reshape how people interact with synthetic content online.
What Is the Vibes Feed?
The Vibes feed lives inside the Meta AI app (and on meta.ai) and is designed to showcase only AI-generated videos. Unlike the earlier “Discover” feed, which displayed users’ prompts and AI chats, Vibes focuses entirely on creative, visual content.
- AI-First Content – Every video in the feed is generated or remixed using AI models.
- Prompt Transparency – Each video displays the text prompt that created it, making it easier for others to learn, copy, or remix.
- Cross-Platform Sharing – Vibes videos can be instantly shared as Instagram Stories or Facebook Reels, extending reach across Meta’s ecosystem.
- Remix Culture – Users can tap any video to remix it, changing styles, visuals, or audio with just a few prompts.
👉 In short: Vibes is TikTok-style scrolling, but with AI-created videos at the center.
How the Vibes Feed Works
Meta is treating Vibes as a creative playground for AI content:
- Users can generate new videos from scratch with prompts.
- They can remix existing Vibes videos with their own spin.
- Every video is connected to its original prompt, encouraging collaborative creativity.
- The feed will eventually become personalized, surfacing styles and topics that match user interests.
Interestingly, Meta isn’t relying solely on its internal Llama models. Reports confirm that the company is using external generative video models from labs like Midjourney and Black Forest to power parts of the experience.
Why Meta Launched Vibes
Meta’s motivation is clear:
- Expand Generative AI Strategy – Vibes shows off Meta’s growing AI capabilities beyond text.
- Boost Engagement Across Apps – By linking Vibes content to Instagram and Facebook, Meta taps into billions of active users.
- Compete With TikTok – While TikTok thrives on human creativity, Vibes bets that synthetic media can be just as viral.
- Test AI Monetization Paths – If Vibes gains traction, Meta could introduce monetization options for standout AI creators.
Public Reaction: Excitement vs. “AI Slop”
The launch of Vibes has sparked mixed reactions:
Enthusiasm
- Creators see Vibes as a new canvas for AI-driven storytelling.
- Early adopters enjoy experimenting with surreal, fun, and remixable videos.
Criticism
- Some users call the feed “AI slop” flooded with bizarre, low-quality, or nonsensical clips.
- Others worry about content moderation, originality, and copyright issues.
- On social platforms like X, many mocked the feature as a gimmick rather than a breakthrough.
Risks and Challenges Ahead
For Vibes to succeed, Meta must solve key problems:
- Content Moderation – Preventing harmful, offensive, or misleading AI videos.
- Quality Control – Avoiding a flood of low-effort outputs that turn users away.
- Copyright Concerns – Addressing issues around model training data and IP ownership.
- User Trust – Maintaining clear labeling so viewers know when content is AI-generated.
The Future of AI-Generated Social Media
Meta’s Vibes feed may feel experimental today, but it signals where social media is heading. Platforms are racing to integrate AI not just as a background tool, but as the main source of entertainment and creativity.
If Meta nails personalization, quality curation, and monetization, Vibes could evolve into a major hub for AI-driven culture or it could fade as a short-lived novelty if users reject “synthetic social feeds.”
Final Thoughts
The Meta AI Vibes feed is one of the boldest experiments in generative media so far. By turning AI prompts into endlessly scrollable videos, Meta is betting big on the idea that synthetic creativity can be just as addictive and just as viral as human-made content.
Whether you see it as innovation or “AI slop,” one thing is clear: Vibes is a preview of how AI and social media will collide in the future.