SKU Analyzer

SKU Analyzer pulls Google Ads and Merchant Center into one product-level dashboard. Every SKU gets its own performance graph with 15+ metrics, rolled up across Shopping, PMax, Demand Gen and YouTube, and cross-filterable by any feed attribute — brand, product type, or custom label.

The Google Ads UI is broken for product analysis: one summary table, a couple of metrics, no context. Splitting by brand, product type, or custom label is a manual job every time. Merchant Center data — price competitiveness, feed health, competitive visibility — sits on a different planet, disconnected from the Shopping performance it explains. SKU Analyzer joins them, with no SQL, no connectors to maintain, and no Looker Studio dashboards that rot every time your schema changes.

Find budget leaks with the Wasted Spend analyzer, which splits zero-conversion SKUs into confirmed waste vs at-risk by attribution lag. See into PMax with channel decomposition and asset group breakdowns. Track pricing, competitive visibility, and feed changes over time with daily snapshots. Then act on it — a custom label engine that pushes back to Merchant Center, and controlled 30+30 day title A/B tests.

Built by a senior PPC consultant with 10+ years in Google Ads. Originally an internal client tool, now a free private beta.

Try the live demo (no signup): https://dashboard.skuanalyzer.com/demo